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Everyone wants to know how they can be better, how they can improve and be the best they can be. Coaching is the answer.

Coaching is not telling people what to do; it is helping them clarify and control their life. It is helping them evaluate what they are doing now in their life in the light of their goals, dreams, values and intentions. It gives them new choices and leads to change. Coaching helps a person go beyond the mental blocks of what they thought was possible.

Coaching works as a partnership between coach and client, it helps to clarify goals, to make them challenging and motivating, then to achieve those goals with the energy that comes from their deepest values.

Coaches are specially trained to work with people in all walks of life to help them achieve their goals, live their values and be the best they can be.

A mentor is a senior person in the business who guides a junior person from their greater experience. A coach does not have to be a senior person in the client’s line of business. The client has to know the business, not the coach.

Individuals will be clear about what they want from life. They will go after it with passion, because they have cleared away the obstacles or limitations that block them. They will have a more satisfying and happier life in every aspect. Professionally, they will be more productive in their work and get better results.

For organisations, coaching is a long-term investment in higher performance. It is the most cost effective way of getting high performance from key individuals. Coaching is evidence of the company’s commitment to developing its people and contributes to a supportive organisational culture which increases morale.

Coaching retains key employees and avoids:

• The loss of company knowledge to competitors
• The cost of retraining

• The drop in productivity when personnel leave.

Executive Coaching:
Coaching for top-level management to improve strategic decision-making and leadership.

Business coaching:
Business coaches coach people in their work on professional issues. They often work with managers inside a company and may also coach teams.

Life coaching:
A life coach deals with all aspects of a the client’s life – personal and professional, health and relationships. Often life coaches will help a client in their work, because work is an important part of life, but their focus is not wholly on work.
A life coach is the only professional trained to deal with all aspects of a client’s life.

Team Coaching:
Many coaches specialise in coaching business teams. These coaches help teams to give their best, helping them to work smoothly and effectively.

Career coaching:
A career coach specialises in coaching people who want to find a job, change career, or get back into the job market after a break from work.

Coaching is gaining popularity in business and in individuals lives because it is one of the most cost effective ways of making people, and organisations more effective. It demonstrates the commitment of the individual or a business to their people avoiding costly recruitment and retraining.